Recently, dentsu X defeated other two competitors and will be responsible for the media services of the car brand Infiniti.
On January 14, 2019, the "China's Advertising Industry 40th Anniversary Conference" was held in the Beijing National Convention Center. Beijing Dentsu was awarded the title of representative unit in "rapid development period of China's advertising"
On September 10, the Campaign Brief Asia 2018 Creative Rankings were released. Beijing Dentsu China was ranked 4th, up from the 7th in 2017 and 21st in 2016.
Recently, Beijing Dentsu Guangzhou Branch won the GAC Group brand strategy and interactive marketing business for year 2019-2020.
Beijing Dentsu helped release the new brand TVC for Lenovo recently. By embedding unexpected plot twists, the TVC perfectly illustrated Lenovo’s brand concept of ‘Born to Rise’.
Joining hands with the most famous femle tennis player, Shanghai Dentsu helps Dunlop to create its latest TVC to interpret the brand spirit.
June 14th 2019, Renmin University of China, Modern Advertising Research Center hosted the research seminar. dentsu X CEO Michael Zhang was invited to deliver a speech with the topic New Game, New Integration.
May 27th-30th 2019, Advertising Week Asia 2019 was hosted in Tokyo. Kazuki Tsuburaku was invited to the panel discussion on May 28th, focusing on the topic Global Creative Workers' Background.
Recently, carrying on to the popularity of the fantasy animation Soul Land broadcasted on Tencent, Shanghai Dentsu customized two IP collaborations for Master Kong’s newly released products.
Commemorating the remake of cartoon Captain Tsubasa in 2018, with Sheuisha officially authorizing and the author supervising in person, the first Run! Captain Tsubasa exhibition cohosted by dentsu X will be launched on July 5th in Shanghai China.
This May, Shanghai Dentsu collaborating with cool and refreshing Wechuan probiotics and the most popular Pokémon, will release their newly designed licensed package and bring the cuteness of their product to a whole new dimension.
On May 25th 2019, the 28th Times Young Creative Awards mainland China review meeting was hosted in Beijing. Leo Wu was invited to be the vice president of the judges committee of 2019 Times Young Creative Awards.
The home decoration variety show customized by Shanghai Dentsu for Nippon Paint have started its 3rd season.
On May 1st, Creativepool, the British visual creative platform, announced the result for ‘Creativepool Annual 2019’. Kazuki Tsuburaku, CCO of Shanghai Dentsu / ECD of CDC China was nominated to be one of the Top 100 Influencers of The Year 2019.
On May 6th 2019, Beijing Dentsu hosted a ceremony for our 25th anniversary. CEO Akimasa Baba, EVP Hongmin Hou, SVP Qian Tang and Mingsheng Ouyang were there to share this meaningful moment with our staff.
On April 16th, 2019, Shanghai Dentsu helped Skoda to launch a new brand TVC, which aims to convey the new brand proposition and communication concept of Skoda in the Chinese market.
Kazuki Tsuburaku was invited to serve as a jury member for Island Innovation Demo Day hold in Honolulu on April 16, 2019.
Beijing Dentsu team, teaming up with CDC China Pang Qichao and the Shanghai Branch Meng Qian, won the qualification to go to the 2019 Young Spikes Competition.
Beijing Dentsu Guangzhou Branch stood out from 6 agencies and won the 2019 moon cake communication strategy services for Guangzhou Restaurant.
Recently, Beijing Dentsu Shanghai branch won the integrated marketing communication business for Haizhu beer and will provide the brand strategy, brand creativity, packaging design and other services.
Recently, Chang'an Automobile called a pitch of the integrated branding strategy and operating services in 2019 for its sub-brand Oushan's SUV model with the new cloud-eagle logo. Beijing Dentsu defeated two competitors to acquire the annual agency business.